designfleck brand identity

DESIGN IN EXACTLY THE RIGHT SPOT.

Far away from cookie-cutter logos, yet still simple? That’s designfleck, a tight-knit design team from Berlin-Wedding. “Standard” isn’t in our vocabulary, and individuality is our goal. We aim for nothing less than the perfect representation of your brand, guided by clear structures, smart curves and minimalist elegance.

Our craft shows not only in timeless design but also in our creativity: we deliberately use selected techniques to give your business a character of its own. Without extra worries or outrageous prices, we bring every pixel to perfection.

Our focus lies on two things: professional websites that go live quickly — and tailor-made systems that carry your business for the long haul. In both cases, we stay at your side well beyond the launch.

WHAT WE STAND FOR

OUR VALUES.

RECOGNIZABLE.

The products we craft individually for you and your business stand out from the crowd through fine detail work. Our attention to detail ensures that every brand identity remains a truly one-of-a-kind piece.

MOVING.

Decisions are often driven by emotion. Well-matched color combinations, evocative imagery and carefully considered wording spark the interest and trust of the viewer — the focus and driving force of your brand.

SIMPLE.

We give your refined concept a structure that appeals to your customers. Clarity and order make it possible to convey the most important information concisely. Sometimes less is more.

WE ARE AT YOUR SIDE

FROM IDEA TO IMPLEMENTATION.

01

PLANNING.

Side by side, we set the course for your brand identity. Your ideas and wishes flow directly into the development.

02

CONCEPT.

Based on the planning, we lay the foundation for realizing your vision through careful conceptual design.

03

DEVELOPMENT.

In regular consultation with you, we turn our shared concept into reality.

04

COMPLETION.

Once everything is finished, we hand over the fruits of our collaboration — and keep supporting you in the future.

Concept phase Development phase Completion
After-sales service

AND THEN?

AFTER-SALES SERVICE.

To unlock the full potential of your company’s vision, we remain available for whatever comes next. We support you for the long term and are always there with help and advice — if you like, as a fixed maintenance and service agreement with predictable costs and one contact person who knows your project inside out.

OUR TOOLBOX

TECHNOLOGIES.

Click your way through: for every technology, you’ll learn what it does — and what we actually use it for. Always the right tool for your project, never technology for its own sake.

01 WordPress CMS & Shop
WordPress is the most widely used content management system in the world and the foundation of countless business websites. We build WordPress sites from the ground up, but we are just as happy to take over existing installations: we maintain, harden and speed them up, and take care of updates, backups and security. Ideal if you want to manage your content yourself later on — we set up a clean, easy-to-understand editing interface for you.
02 WooCommerce CMS & Shop
WooCommerce turns WordPress into a fully fledged online shop and is one of the most widely used shop systems anywhere. We set up product catalogs, payment methods, shipping rules and invoicing processes, and adapt the shop to your workflows — not the other way around. We also handle ongoing care: from updates and payment provider integrations to analyzing your order data.
03 Astro Frameworks
Astro is a modern web framework for extremely fast websites: by default it ships pure HTML and CSS and leaves out unnecessary JavaScript. The result is top scores for load time and Google PageSpeed — a direct SEO advantage. This very website runs on Astro, by the way; instant proof included.
04 React Frameworks
React is the world’s leading library for interactive user interfaces and the foundation of many modern web apps. We use React whenever an interface needs to do more than a classic website: dashboards, configurators, admin panels and internal tools. That way, software in the browser feels like a real application.
05 Next.js Frameworks
Next.js combines React with server rendering and is our choice for larger portals and tailor-made systems. Pages are prepared on the server, which makes them fast and fully readable for search engines — app functionality without an SEO penalty. API, interface and logic all live in one cleanly structured project.
06 TypeScript Backend & Languages
TypeScript is JavaScript with type safety: errors become visible while the code is being written, not later in your customer’s browser. TypeScript is the standard in our custom builds because it keeps systems maintainable in the long run. Especially for software that is meant to grow over years, this pays off with every extension.
07 Node.js Backend & Languages
Node.js brings JavaScript to the server and is the foundation of our APIs, backends and automations. The big advantage: frontend and backend speak the same language, which keeps projects lean and handovers simple. From small form processing to a complete order platform, a lot of what we build runs on Node.js.
08 Payload CMS CMS & Shop
Payload is a modern headless CMS built on TypeScript: it delivers admin interface, database connection and API from a single source. We use Payload as the foundation for tailor-made systems — from content backends to complete order and customer management. Headless means your content is not tied to one presentation: it can serve your website, app and shop at the same time.
09 PostgreSQL Databases
PostgreSQL is one of the most capable open-source databases and the heart of our custom systems. It stands for reliability and data integrity — qualities that are non-negotiable when it comes to order, billing and booking data. We take care of structure, backups and performance so your data stays safe and quickly available.
10 MariaDB Databases
MariaDB is the proven, MySQL-compatible database behind millions of WordPress and WooCommerce installations. We run, back up and optimize MariaDB databases in day-to-day hosting operations. Regular backups and proper maintenance are, of course, part of the package.
11 TailwindCSS Frameworks
TailwindCSS is a utility-first approach to stylesheets: design is built from clearly named building blocks instead of tangled, historically grown CSS. This makes designs more consistent and changes much faster to implement. For you, that means a uniform look across all pages — and lower costs for future adjustments.
12 Docker Infrastructure
Docker packages applications into containers that run identically on every server. This eliminates the classic source of errors, “but it works on my machine”: development, testing and production are the same environment. We deploy our systems containerized — reproducible, cleanly separated and free of surprises at update time.
13 nginx Infrastructure
nginx is the web server and reverse proxy behind a large part of the modern internet — fast, lightweight and extremely reliable. We configure nginx for our hosting setups: TLS encryption, caching, compression and modern protocols like HTTP/3. You feel the result directly in your website’s load time.
14 ChatGPT AI
ChatGPT by OpenAI is the best-known AI assistant and can be deeply integrated into workflows via its API. We plug in ChatGPT where it delivers real value: text drafts, summaries, pre-sorting customer inquiries or internal assistants. Always with clear rules about which data the model is allowed to see — privacy first.
15 Claude AI
Claude by Anthropic shines with long documents, complex analyses and code. We use Claude in automation workflows, for example to evaluate extensive texts or to support development processes. The same rule applies here: sensitive data is filtered out or anonymized beforehand.
16 Google Gemini AI
Gemini is Google’s multimodal AI and especially interesting if your company already works within the Google ecosystem. From Workspace integration to processing images and documents, Gemini plugs seamlessly into existing Google environments. Together with you, we determine which AI model fits your use case and your privacy requirements.

ARE YOU READY?

Now you know us — time for us to get to know you. Tell us what you have in mind, and we’ll tell you plainly how we can help.

GET IN TOUCH